Corporate Logo
The Taiwan Futures Exchange Corporation’s corporate logo consists of a white capital T atop a blue circle. The circle echoes the shape of the Earth, suggesting TAIFEX’s role as a link in the global chain of derivatives markets. In a temporal sense, the circle also symbolizes a repeating cycle, reflecting the movement of the world’s financial markets to 24-hour trading. In the spatial realm, the circle is all encompassing, suggesting the open arms with which TAIFEX welcomes traders from every nation of the world. In its more everyday sense, the circle represents TAIFEX’s exacting, fair, and comprehensive service. The circle also evokes the Sun, reflecting the hope that TAIFEX will rise like the Sun in the east and forever strive to attain even greater heights.
The logo’s capital T is the first letter of “Taiwan.” We modify the letter’s shape to suggest a dragon or crane, thereby expressing the hope that TAIFEX will soar like a dragon over the world and stand tall like a crane over the Asia Pacific region. The fluid curves create a sense of rapid upward motion, conveying TAIFEX’s proactive, efficient service and constant innovation.
